LIVE SESSION

The FMCG Artwork Rabbit Hole: How to Get Packaging Right First Time

Is packaging artwork your responsibility? Learn how CPG / FMCG teams catch errors before files go to print.

March 26th, 2026

12 PM EST / 4 PM GMT

Packaging managers, artwork people — This session is for you

If you manage packaging artwork — Artwork / Packaging Managers

See how small artwork issues turn into costly reprints, and how teams can catch them earlier.

If you work with product updates — R&D / Product Development

Understand how claims, ingredients, and SKU changes affect packaging artwork.

If you oversee packaging accuracy — QA / Regulatory teams

Discover how teams verify packaging content across multiple sources before files go to print.

If you coordinate launches — Brand / Marketing teams

Learn how better artwork checks help prevent last-minute revisions that delay time-to-shelf.

What you’ll learn

Why packaging artwork becomes harder to manage as SKUs, markets, and claims multiply

Which artwork changes most often trigger costly revisions and reprints

How FMCG teams catch artwork issues earlier in the process

How better artwork checks help teams keep packaging right first time

Join us

Meet the speakers

Jørgen Bartsch

Founder & Principal Consultant, Bartsch & Co | Former Global Innovation Leader at Unilever

Jørgen Bartsch brings over 30 years of international FMCG experience, having held global leadership roles at Unilever across six countries and three continents. His work has spanned consumer marketing, innovation process leadership, packaging design and artwork, and marketing enablement. Today, he is the founder of Bartsch & Co Limited, advising companies on business transformation, process improvement, and end-to-end pack and product lifecycle management, including collaboration with partners such as Schlafender Hase.

Dagmar Moreside

Strategic Business Development, CPG/FMCG Lead, Schlafender Hase

Dagmar helps CPG/FMCG companies to manage continuous product packaging revisions across large SKU portfolios, improving speed to shelf. At Schlafender Hase she leads GTM (go-to-market strategy) to support faster product renovation and innovation revision cycles with Content Verification Software. She works with a cross-functional team to translate customer pain points into practical technology solutions for Artwork teams in the Consumer Goods Industry.

Mike Baird

Director of Product Management, Schlafender Hase

Mike is committed to continuously improving the existing software portfolio and at the same time also delivering new and innovative solutions to exceed customer needs. He has more than 25 years of experience working with global packaging, labeling, pre-media and artwork management leaders in the pharmaceutical and medical device sectors.